We want to make a difference to the way the wedding industry is viewed by its most important customers: couples getting married

An introduction to MagicDust

MagicDust began with an animated conversation over a cold bottle of white wine and a delicious conch salad. Conversation got on to our own wedding the previous year - we had planned it with military precision and were starting to suffer 'spreadsheet withdrawal'...!

Luckily my husband and I share a passion for planning and meticulous attention to detail, and we had known exactly what we wanted - and what we didn't want - our wedding day to be like. But we had still been frustrated and disappointed by some of the attitude and poor service we came across as we organised our wedding.

Everywhere we turned there was someone else trying to make us part with money for things we weren't sure we wanted, let alone needed – and all the time hearing “this is the way it's done”. Even with our wits about us we nearly succumbed to one thing - that still makes us both cringe – because we were told that “we would always regret not doing it”, by someone who had met us both for the first time five minutes earlier!

We longed for someone, anyone, to ask us what we wanted and to tell us that was okay.

I was working as Commercial Director on the launch of Grazia magazine at the time, doing what I often described as 'the best job in the world'. Long days, late - frequently sleepless – nights and the challenge of launching a completely new type of magazine with ambitious targets meant that I knew all too well what hard work felt like! But I've never shied away from that because I know there's no better feeling than the knowledge that you've had a vision, stuck at something and achieved what a lot of people said was impossible. Launching Grazia proved to me that if you believe in something, and yourself, and if the idea is a good one, then the sky really is the limit.

Yet I felt I wanted a new challenge, doing something I was just as passionate about. So I finally left behind an enormously successful, award-winning, magazine that was being read by young, upmarket, stylish women every single week, to set up magicdust.

I knew we could make a difference to the way weddings are planned in this country and to the way the wedding industry is viewed by its most important customers – couples getting married.

Our standards are high, really high. We only recommend suppliers that we like and trust, and who we believe offer a service that cares about the couple getting married, not just about making money.

We focus on the start of a marriage, not just a wedding day, and we encourage couples to think about the decisions they're making with an eye on the longer term. If they're not sure that they want favours but are feeling under pressure to conform, we'll suggest squirreling that money away and using it to celebrate their one-month anniversary in style!

We are passionate about defending a couple's right to celebrate the start of their marriage exactly as they want to. There are no traditions that have to be observed but likewise there is no reason why couples shouldn't follow as many as they want – we believe the key is to respect their individuality whilst offering advice, support, encouragement and friendship along the way.

Our commitment is to being refreshing, simple and invaluable. It runs through everything we do and say at magicdust. We want couples to get off to the best possible start in married life, so we don't over-complicate things and our pricing is transparent & makes sense.

And there's one thing we never promise. We won't “make your wedding day memorable” because we know it already will be...!

Click here to see how to get in touch with magicdust today

Click here to see the many services offered by magicdust, and click here to see our wedding planning tips & advice, which we update regularly

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