At Magic Dust we don't just help couples to have the wedding they want, rather than the one other people think they should have, we also coach and develop new wedding planners as they set up their own businesses. We're passionate about changing the, often justified, reputation of wedding planners and the wedding industry in general, by focusing on the importance of keeping the couple getting married as your sole focus at all times.

Our Master Classes buck the trend in traditional wedding planning courses because they're face-to-face with an experienced, working wedding planner, there are never more than 8 people on each course, and they don't cost a fortune.

The day is full of really useful tips & advice, based on actual experience, and here's just 3 of the things course attendees enjoy...

1) The knowledge that a piece of paper saying that you have completed an online, distance-learning course in wedding planning and paid a lot of money for the privilege, is of little or no value to couples getting married where relationships, experience & integrity count for so much more.

2) The understanding of the importance of treating your wedding planning company as a business rather than a hobby right from the start. Taking the time to research your idea thoroughly, build a strong business strategy around your findings and give people what they want rather than what you think they want, is crucial. If you want to be a wedding planner just because you loved planning your own wedding it's time to stop and think about the long-term plans for what currently sounds like a hobby rather than a business.

3) Being a wedding planner is a hugely rewarding career but it's hard work over a long period of time and is most definitely not a get rich quick scheme. You are only as good as the last wedding you planned and, unlike most businesses, you need to be able to constantly attract new customers because the ones you have will only use you once, hopefully! We give you tried and tested tips for the best ways to do this.

I received an email yesterday from one of the wedding planners on our Mentoring Programme, sending me her first client testimonial. It's these moments, as much as receiving our own client testimonials, that makes us so sure that we are doing the right thing by challenging the wedding planning industry to change. A thank you letter, full of praise, from a happy couple is worth so much more than a framed 'certificate' on your office wall - I know which we would rather show potential clients!

If you're interested in booking a place on our "Be a Wedding Planner Master Class" please do get in touch and we'll happily chat about how this will help you. To introduce our new private Master Classes where you'll enjoy one-to-one tuition with me, you can book one at the same price as the group Master Class (to take place Monday-Friday before the end of September 2009).

We look forward to helping you build the wedding planning company that you want to run, not the one that the industry thinks you should have.

Until next time,

Labels: becoming-a-wedding-planner, tips